Everybody’s trying to rebrand Africa, and it isn’t going so well. Vogue Italia’s latest issue — boosted by great billowing gusts of editorial hot air from both the New York Times and the Guardian — is called “Rebranding Africa”, and as you’d expect the whole thing is an embarrassing and insulting shambles. The images are okay, but otherwise it feels like something a middle-schooler cobbled together for a class project. And then got a “D” for it.
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